Dentsu compra consultoria brasileira

A Dentsu Aegis Network, agência de publicidade inglesa controlada pelo grupo japonês Dentsu, informou ao Valor ontem que comprou a consultoria brasileira Cosin.

Para o presidente da Dentsu no Brasil, Abel Reis, a aquisição “significa que, cada vez mais, pensar comunicação e publicidade passa por pensar estratégias de negócios, modelo de negócios”... Leia mais em Valor Econômico 09/09/2016
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Dentsu Aegis Network acquires respected Brazilian consulting firm, continues expansion in Latin America

Cosin Consulting joins Isobar Brazil Group to expand its business transformation offering

 Dentsu Aegis Network today announces the acquisition of leading Brazilian consulting firm Cosin & Associados Consultoria e Serviços de Informática S.A (“Cosin Consulting”). Known as “Cosin - Linked by Isobar,” the firm will become part of the Isobar Brazil Group, aligning closely with its global ambition to help clients transform their businesses through brand commerce and the creative use of digital and technology. Isobar’s impressive strategic marketing and technology solutions, combined with Cosin Consulting’s deep business transformation expertise, will come together to form a best-in-class end-to-end offering for clients aiming to succeed in the digital economy.

Named a leader by the 2015 Forrester Wave for Digital Experience Service Providers, Isobar will build on its strong consultative practice with Cosin Consulting to further expand its digital transformation capabilities across the Americas. In addition, this acquisition will enhance Dentsu Aegis Network Brazil’s offering and ability to conceptualise, execute and measure complex business transformation projects for its clients. ... Leia mais em dentsuaegisnetwork 09/09/2016

09 setembro 2016